Jose Arocha

Hello, I am Jose.

I’m a UX and creative leader based in Austin, TX, with 20+ years of experience driving innovation, scaling design practices, and leading high-performing teams to deliver impactful, user-centered solutions across healthcare, media, and lifestyle industries.  

My expertise spans creative strategy, execution, user research, and branding: all in service of building scalable systems and digital products that drive measurable business outcomes. I partner cross-functionally with product, engineering, and executive stakeholders to shape end-to-end strategies and ensure seamless execution from concept to launch.

I’m equally comfortable zooming out to align vision and priorities as I am diving into details to uphold design integrity, product excellence, and user impact. I lead with a commitment to clarity, collaboration, and craft, creating environments where teams do their best work and consistently deliver exceptional results.

Key Skills

• UX design, strategy, and execution.
• Design-thinking methodologies.
• Design system creation and management.
• Cross-functional collaboration and leadership.
• Product strategy, planning, and prioritization.
• Scaling and leading high-performing UX teams.
• Strategic vision and organizational leadership.
• Executive stakeholder alignment and strategic communication.

Patial Client List

M&Ms, Cadillac, GMC, Buick, HBO, Pontiac, Outback Steakhouse, Caterpillar, Paramount Pictures, Nickelodeon, Under Armour, T-Mobile, McKesson, and more.


For more information about my background, download my resume or find me on LinkedIn.

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Let’s Connect:

I’d welcome the opportunity to discuss how my leadership experience can support your team and advance your product goals.

The best way to reach me is via LinkedIn — I look forward to connecting. Thank you for your time and consideration.