Hazel Health: Rebuilding Parent Communication & Care Coordination
A healthcare UX foundation and Guardian App redesign that improved parent communication, consent, enrollment, and care coordination across school-based telehealth.
Jose Arocha • UX Portfolio
What results are you looking for?
Popular paths
Not sure what to search?
Selected work
Case studies
Ontada: Unifying Revenue Cycle Workflows
A business-wide revenue lifecycle management tool designed to reduce financial risk, improve billing accuracy, and support long-term platform growth.
Modus: Scaling Escrow From Prototype To Platform
Product foundation work for a digital escrow platform, moving an early proof-of-concept toward a scalable product for buyers, agents, and internal escrow teams.
T-Mobile: Redirecting A Platform Through Research
Substantial was hired by T-Mobile to design a business communications management platform. Research across enterprise and mid-size participants challenged the original large-enterprise hypothesis and supported an SMB-focused product direction before design work began.
Xbox: Building Confidence In Commerce Flows
After the Microsoft Store iOS initiative was canceled before launch, I joined the Xbox commerce team to reduce checkout friction inside a controller-driven platform environment.
DeathHydra: Turning Brand Storytelling Into A Conversion System
A small-team DTC brand experience built around Shopify, product storytelling, conversion experiments, and Generative UI and Adaptive User Interface concepts.
Query interpretation
Relevant work and thinking.
Search by product challenge, system, domain, or outcome to see the evidence most relevant to that problem.
About Jose Arocha
Beyond the interface
Over the past 20 years, I've worked across healthcare, enterprise software, consumer products, media, e-commerce, and early-stage startups. I bring experience and knowledge of product strategy, systems thinking, service design, and UX leadership.
I bring discipline when the problem is ambiguous, the organization is growing, and teams need clearer operating models, stronger product judgment, and evidence they can act on. I'm also equally comfortable when an organization’s environment is already well defined and the challenge is helping the product and team scale to the next level.
LinkedIn profile ↗Where I create impact
Complex operational workflows
Clarifying responsibilities, handoffs, and decisions so teams can act with confidence.
Strategizing in regulated environments
Building trust in sensitive systems where clarity, safety, and compliance shape the experience.
0→1 products and scaling organizations
Creating product foundations before speed, complexity, and team growth start compounding.
Cross-functional alignment
Helping product, engineering, operations, and leadership move towards shared goals.
Product foundations and design systems
Identify and turn repeated themes into systems, patterns, and principles teams can reuse.
How I approach problems
Most critical experience and product challenges go beyond the surface level.
I rarely view problems as UI challenges alone. I look at how people, information, responsibilities, and decisions move through the system.
I try to make the backstage work visible: process, handoffs, risk, constraints, and the decisions a product has to support.
The strongest design work creates meaningful outcomes for people and lasting value for organizations.
Relevant Recent Experience
DeathHydra
Advise on the brand development, ecommerce experience, and creative direction across customer touchpoints.
Hazel Health
Built the in-house UX practice, helping teams make better decisions across patient experiences and clinical care operations.
Ontada / McKesson
Led enterprise healthcare initiatives across oncology, revenue operations, and executive alignment.
Modus (Acquired)
Joined as the first designer and built the product design practice from the company’s earliest stages through scale.
Microsoft, T-Mobile, and others
Led product initiatives across commerce, telecom, media, travel, and enterprise systems.
Outside of work
I'm always doing
something fun
Outside product work, I spend time with my family and usually have a hands-on project underway: airbrushing, 3D printing, bonsai, cooking, baking, traveling, or enjoying a good video game.
I enjoy making things, whether it's a product, a creative dinner, a business, or an entirely unnecessary 18-inch 3D model.
Contact
Let's connect.
Whether you're building something new, scaling what already works, or looking for experienced product design leadership, I'm always open to a good conversation.